2016 Business X-Change - 7/13

Description

BUSINESS X-CHANGE – July 13, 2016
 
Business X-Change meets regularly throughout the year at the Portage County Business Council office. A roundtable series of meetings that allows business owners and their employees the opportunity to discuss pertinent topics, learn from local industry leaders and, most importantly, learn from each other. 
 
There is no cost to attend and a continental breakfast is included.
 
7:30-8:30 am in the Portage County Business Council Foundation Room


Topic: "Goodbye Branding, Hello Messaging: How to Develop Your Corporate Messaging in 4 Weeks or Less"
 
Presented by:
                        
Tom Marks, Principal of TMA+Peritus                 


About the Program: In this X-Change, Tom will explain a few of the tips for developing your corporate messaging platforms including why messaging is more important than branding, developing Level 1, Level 2 and Level 3 Narrative Pitch Flows, and how to develop Proof Points.

About our Speaker: Tom Marks is no stranger to the Portage County Business Council having delivered the keynote address at the Annual Small Business Breakfast Awards event and speaking at the Business X-Change's more times than any of us remember.  Tom was won nearly 60 American Advertising Awards in the last 4 years, more than anyone in Wisconsin, and has developed messaging for McDonald's, Foot Locker, Granite Peak, ?CUNA Mutual Group, Nicolet College, Fresh Markets, M3 Insurance, Honeywell and countless others. 

What is Business X-Change? A roundtable presentation which allows business owners and their employees the opportunity to discuss pertinent topics, learn from local industry leaders and, most importantly, learn from each other.  Business X-Change meets regularly throughout the year from 7:30 - 8:30am at the Portage County Business Council office. 
 
 

 
Special THANK YOU to TMA+Peritus for their sponsorship of this program.