PCBC - Small Business X-Change - June 10, 2015

Description

SMALL BUSINESS X-CHANGE – June 10, 2015
 
Small Business X-Change meets regularly throughout the year at the Portage County Business Council office. A roundtable series of meetings that allows business owners and their employees the opportunity to discuss pertinent topics, learn from local industry leaders and, most importantly, learn from each other. 
 
There is no cost to attend and a continental breakfast is included.
 
7:30-8:30 am in the Portage County Business Council Foundation Room


Topic: “Effectively Measuring Your Social Media Marketing”
 
Presented by:

Katy Bailey, The Little Online Agency
​
Businesses are spending countless hours each week on social media marketing without an effective way to measure their efforts. It's time to trade in "likes", "shares" and "retweets" for more meaningful metrics that transfer back to dollars and cents. In this Small Business X-Change, learn how to effectively measure social media marketing while reducing the amount of time spent.

Key Points that participants will learn as a result of attending:

1.    How to specifically measure marketing efforts to analyze the performance of their campaigns.
2.    Which key performance indictors (KPIs) directly relate to their social media marketing goals.
3.    How to get more time back in the day with free social media management tools.

About our Speaker: 

Katy Bailey is an Internet Marketing Consultant at the Little Online Agency. She graduated with a BBA in Marketing from the University of Wisconsin - Oshkosh. Katy has worked in the internet marketing industry for six years and has experience in blogging, copywriting, social media, content marketing and SEO. She loves helping small businesses stand out online.

Special THANK YOU to The Little Online Agency for their sponsorship of this program.