Email Marketing Manager

Herrschners Inc
Job Description

Realize marketing and eCommerce merchandise goals and transform into best-in-class (top notch) email program that drives incremental sales and increases customer engagement.

JOB RESPONSIBILITIES:

  • Come Together. Strategize with marketing and merchandise teams to plan ongoing promotional email program.
  • Push the Envelope. Strike the perfect balance with highly-personalized email communication that marries offers, frequency and timing at an individual level.
  • Dominate the Details. Manage and iteratively improve concept-to-execution production workflow. Maintain daily production, scheduling and execution of email campaigns, including performing QA.
  • Piece-by-Piece. Evaluate, track and report on individual components of an email – subject lines, design, content, offer. Assess their impact on email deliverability and performance.
  • What’s the big picture? Track and report key email engagement metrics. Call out our wins, voice change to improve.
  • You’re in the driver’s seat. Advocate, inspire and drive change. Continued research, testing and recommendations for improvement for all facets of our email campaigns, process and procedures.
  • Be in the know. Keep abreast of new developments and ensure we are in compliance with all domestic and international mailing and privacy requirements (CAN-SPAM, CASL, et. al.).
  • Flexibility Counts. Be ready to jump-in to get the job done, learn new skills, go the extra mile.

JOB REQUIREMENTS:

  • Bachelor's degree from a four-year institution in design, advertising or marketing.
  • Strong understanding of online marketing and eCommerce technologies, including responsive design.
  • Strong analytical and project management skills.
  • Proactive thinking, professional maturity and business savvy.
  • Strong written and oral communication skills.
  • Ability to work independently and make timely, sound decisions.
  • Confidentiality: Deal with proprietary information and keep strictly confidential.
To Apply, email a resume' and cover letter to Careers@herrschners.com

Job Type: Full-time

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