Internet Marketing/eCommerce Analyst

Figi's Companies, Inc.
Job Description

We seek a results-driven Internet Marketing Analyst with a passion for exceeding expectations of our paid search and display campaigns and analyzing website analystics across all online programs. .

We are Figi’s, a successful leader in mail order food and specialty gifts. We're an organization connected to the past and changing for the future - a company with great careers for good people. It's a path that reflects our Midwest attitude, one that values people, families, and community. You'll feel the pride that our people take in our accomplishments at our attractive Marshfield, WI campus.


  • Monitor day-to-day financial results for all paid marketing programs (search and display)
  • Plan, manage and execute a portfolio of paid search campaigns, including but not limited to strategy development, organization and management
  • Responsible for ongoing optimization efforts to meet objectives, including but not limited to bid management, negative keyword strategies, and ad copy/creative revision based on performance history
  • Daily use of Marin and Google for reporting and analytics
  • Collect, synthesize and analyze campaign/program performance data and provide actionable insights
  • Identify expansion opportunities within and outside current online marketing plan
  • Conduct industry research and present actionable findings
  • Manage relationships with representatives from the major online advertising channels
  • Analyze digital marketing data across all online programs and provide insights and action plans to help the team drive business results and growth opportunities. 


  • Bachelor’s Degree in Marketing, Business Administration, or a related field.
  • A minimum of 1-3 years of direct, dedicated paid search/pay-per-click (PPC) experience in managing large scale, complex campaigns with a substantial budget
  • In-depth understanding of Paid Search campaign management and optimization practices

  • Experience with Paid Search platforms like Google AdWords, Bing Ads Editor and Yahoo Gemini

  • Experience with bid management tools is a plus

  • Outstanding quantitative and analytical skills, with the ability to identify trends and insights through data analysis

  • Comfortable manipulating numbers, primarily within Microsoft Excel

  • Must have effective written and verbal communication skills. Strong management skills required. Be well organized, analytical and a strong decision maker with good problem solving skills. Must have ability to perform well in a fast paced environment under pressure.

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