Business Development Manager - Wisconsin (Work From Home Flexible)

Posted: 09/13/2023

Culture Highlights!

  • Flexible work environment – work from where it's most convenient, home or office.
  • Flexible work model – flex your time to blend work and life to fit various lifestyles/needs.
  • Monday through Friday schedule.
  • 9 paid holidays, and 3 additional floating holidays (pro-rate applies).
  • Volunteer in your community – 24 hours awarded annually.
  • Professional Development – internal and external learning and development opportunities.
  • Robust Total Rewards – Medical/Dental/Vision, Telehealth, Flex Spending, 401k Matching, Life insurance, LT/ST Disability, EAP, & Mileage Reimbursement.
  • Eligible employer for Federal Public Service Loan Forgiveness Program.

**Ideal candidate will be located in service regions for regular travel within communities and offices. Role will have two direct reports.**


Position Summary:

Under the supervision of the Mission Impact and Community Engagement Director, the Business Development Manager will support advancement of the Lakeland Care brand through business innovation, marketing, and increased support to Lakeland Communities. The Business Development Manager will manage the daily execution of the business development goals, strategy, and processes to support organizational outcomes, increase revenue, expand markets, and accomplish financial objectives. The role also builds market position by locating, developing, defining, and securing business relationships and community strengthening through partnerships with internal and external stakeholders. In addition, the Business Development Manager analyzes market trends, identifies sales objectives and opportunities including potential grants, and delegating organizational action cross functionally. 


Responsibilities & Competencies:

  • Plan and oversee organizational strategy to support business innovation goals and brand awareness goals. 
  • Identify a marketing strategy to advance organizational business success. 
  • Provide recommendations for new product offerings or improvements to sales or marketing efforts.
  • Assess industry and organizational opportunities for expansion. 
  • Develop a process between LCI and LC Plus business areas to create, secure, and close sales opportunities. 
  • Fulfill all necessary requirements of various funding bodies to ensure compliance to grant awards. 
  • Research, write and submit for grants to best serve Lakeland Care’s current and future state. 
  • Develop innovative service models which can be supported through LCI volunteers. 
  • Establish key community relations to strengthen Lakeland Care communities with the use of LCI Volunteers and Lakeland Care services.
  • Establish team targets and metrics to secure success within key performance indicators in the areas of business development, marketing, grants, and volunteerism. 
  • Work with accounting and other stakeholders to develop pro forma for potential business prospect(s). 
  • Coach teams cross functionally in best practices and effective tactics for prospecting new markets, partners, channels, and customers.
  • Build strong relationships internally and externally to evolve business opportunities and Lakeland Care funding opportunities.
  • Develop and utilize contacts and relationships within the industry, business environment, and customer base to understand and respond to competition, financial needs, and new opportunities.


Are you excited about this role but not sure if your work experiences align to the role or qualifications? We encourage you to apply anyway. At Lakeland Care, our values drive how we do our work and how we hire. We strive to build an inclusive, authentic workforce that embraces diversity and differences in strengths. So be sure to highlight your skill set and competencies you’re confident in! You may be the right candidate in disguise and/or for other roles.


  • Bachelor’s degree in business, marketing, sales, other related field, or equivalent combination of education and experience (includes knowledge, skills, and abilities).
  • Minimum of three (3) years of experience in sales, marketing, or related area.
  • Minimum of one (1) year supervisory/leadership experience.
  • Experience with developing new business opportunities.
  • Knowledge of Family Care Program and Managed Care Organizations (MCOs) preferred.
  • Must demonstrate proficiency in Microsoft Office (Word, Excel, PowerPoint, Outlook).
  • Must have exceptional verbal and written communication skills as well as excellent organizational skills.
  • Ability to manage multiple complex projects at a time.
  • Demonstrated ability to be sales driven, goal-oriented and self-motivated.
  • Strong business acumen skills.
  • Ability to build positive, collaborative working relationships with leaders and staff.
  • Current driver’s license, acceptable driving record and proof of adequate insurance required.



This job posting describes the general nature and level of work performed by the individual assigned to this position and should not be interpreted as all inclusive and is subject to change by the employer as the needs of the employer and requirements of the position change.


Lakeland Care is a Wisconsin-based non-profit organization that focuses on creating a world we all want to live in. With long-standing roots as a managed care organization (MCO), Lakeland Care provides long-term care services and supports to eligible frail elders and individuals with physical and intellectual or developmental disabilities to achieve their daily and lifelong goals through Wisconsin’s Family Care program. Currently we serve in 22 counties and have 11 offices in the Central to North East region of Wisconsin.

Our Mission

Empowering individuals. Strengthening communities. Inspiring futures.

Our Vision

To create a world we all want to live in.

Our Core Values

Kindness – We believe kindness is always possible and that no compassionate act is ever wasted.

Inclusion – We believe that open hearts and open minds are the only path to a brighter future.

Trust – We believe that honesty is still in style and that promises still have power.

We are an equal employment opportunity employer functioning under an Affirmative Action Plan. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, national origin, disability status, protected veteran status or any other characteristic protected by law. We are an organization that participates in E-Verify.