Sentry posts record-breaking campaign raising over $1.3 million for community through United Way

SENTRY Cutline
Sue Wilcox (left), United Way of Portage County Executive Director, receives a $1,300,577 check from Pete McPartland, Sentry Chairman of the Board, President, and CEO, and Sentry Leadership Committee Chair Jeff Cole. They presented the check—resulting from Sentry’s 2022 United Way campaign—during a combined virtual campaign coordinators celebration on Thursday, November 3. The donation to United Way included employee donations, special events fundraising, and a match from the Sentry Insurance Foundation.

STEVENS POINT, Wis. (November 7, 2022) – Sentry employees and the Sentry Insurance Foundation have again shown their steadfast commitment to the community with the announcement of $1,300,577 in support of United Way of Portage County. Sentry announced this year’s total late last week at a private virtual event—the amount raised includes employee pledges, special events fundraising, and a matching donation from the Sentry foundation.
That total accounts for more than 40 percent of the United Way’s 2022 community goal of $3,125,000. Sentry employees organized multiple in-person and virtual fundraising events  including a golf scramble, basket raffles, video and photography contests, and silent auctions.
Sentry presented the $1.3M check to Sue Wilcox, United Way of Portage County Executive Director, during the virtual campaign coordinator celebration. Following receipt of it, Wilcox shared her deep appreciation for Sentry and Sentry associates. “I am here with you today to extend my sincere gratitude—my heartfelt thanks and my overwhelming pride of community—to all of you. With my retirement edging ever closer at the end of this year, I can tell you with all the love in my heart that you have made my time with this United Way an absolute joy,” Wilcox said.
Wilcox went on to explain the deep sense of pride she felt working with Sentry associates during her three decade-plus tenure as executive director stating, “We’ve made life a little brighter for our seniors. We’ve reduced major stressors faced by struggling families. We’ve changed the outlook of children, teens, and adults in crisis. We’ve supported proven educational programs to keep kids on track and to move adults to self-sufficiency. We’ve welcomed and encouraged those new to our area to be part of this thriving community. We’ve provided opportunities for individuals with varying abilities to participate in community life as valued workers, neighbors, and family members.”
She concluded her comments with a quote from Winnie the Pooh, “’How lucky I am to have something that makes saying goodbye so hard.’”
During the presentation, Pete McPartland, Sentry Chairman of the Board, President, and CEO, recognized campaign participants saying, “I want to thank the Sentry associates and Sentry leadership for creating an environment where we are able to be such a generous, enthusiastic contributor to the United Way campaign.”
2022 United Way of Portage County campaign co-chairs Dr. Fred Eichmiller, Kim Angell, Cindy Weber, Benjamin Nusz, and Craig Aittama attended the celebration to recognize the incredible achievements of Sentry and its employees. Co-chair, Deborah Furgason was unable to attend.
United Way of Portage County focuses on the most vulnerable populations in our community through collaboration with 32 partner programs and two initiatives with an emphasis on education, financial stability, and health—the building blocks for a good quality of life and a strong community.
2015 marked the first year that the annual Sentry United Way campaign topped $1 million. With this year’s donation, Sentry employees and the Sentry Insurance Foundation have contributed more than $20 million to the United Way of Portage County since 2000.
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About United Way of Portage County
United Way is working to inspire hope and create opportunities for a better tomorrow by focusing on the building blocks for a better life—education, financial stability, and health. Everyone in the community is invited to be a part of this effort. To learn more, visit