2019 Business X-Change - 12/19

BUSINESS X-CHANGE – THURSDAY, December 19, 2019
 
Business X-Change meets regularly throughout the year at the Portage County Business Council office. A roundtable series of meetings that allows business owners and their employees the opportunity to discuss pertinent topics, learn from local industry leaders and, most importantly, learn from each other. 
 
There is no cost to attend and a continental breakfast is included.
 

Topic: "If Your Competitors Jumped off a Cliff..."
Advertising for Small and Medium Businesses Your Mother Would be Proud of.
 
Presented by:
                          
Quinn Bahm
Vice President
Impact Directories                


About the Program: At this X-Change, we'll discuss how peer pressure works in advertising and how it's often the reason why most businesses advertise (but shouldn't). Come and pick up some tricks for defining your ideal customer, tracking the dollars you do spend on advertising and how to jujitsu peer pressure into working for you.

Key Points Attendees with Learn as a Result of Attending this X-Change:
- Tricks for avoiding the band wagon affect when spending precious advertising dollars.
- Tips for using social proof to make your advertising more effective.
- Answer the question: "If I could photocopy my ideal customer, who would I photocopy?"

About our Speaker: 
Quinn Bahm is Vice President of Impact Directories. He has been in marketing and advertising since 2006. He has been training sales crews since 2012 and has been in public speaking since 2013.

What is Business X-Change? A roundtable presentation which allows business owners and their employees the opportunity to discuss pertinent topics, learn from local industry leaders and, most importantly, learn from each other.  Business X-Change meets regularly throughout the year from 7:30 - 8:30am at the Portage County Business Council office. 
 
Special THANK YOU to Impact Directories for their sponsorship of this program.