Date and Time
Wednesday Nov 11, 2020
7:30 AM - 8:30 AM CST
Location
Zoom Presentation
Your registration confirmation email will include a link to the Business X-Change Zoom Presentation.
Fees/Admission
Website
Contact Information
Karen Myers, Director of Programs & Events - 715-344-1940
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Event Sponsors
Description
ZOOM BUSINESS X-CHANGE PRESENTATION – November 11, 2020
Business X-Change meets regularly throughout the year. Our November X-Change will be held via Zoom. Business X-Change allows business owners and their employees the opportunity to discuss pertinent topics, learn from local industry leaders and, most importantly, learn from each other.
There is no cost to attend.
Topic: "Customer Service in Social Media"
Presented by:
Lisa Cruz
President of Red Shoes Inc.
About the Program: Your customers are turning to your social media channels as their first source of information about your businesses. Do you know how to interact with those who share questions, comments or concerns? How you respond to these public comments can make or break your reputation. This presentation will walk you through best practices of customer service in social media.
Takeaways from this Business X-Change will include:
- The importance of finding your voice and how to communicate it
- How to set expectations so you're not expected to be available 24/7
- Tips for not inflaming customers with an ax to grind
About our Speaker:
Lisa Cruz, named one of the nation's Top Women in PR by PR News in 2019, founded Red Shoes Inc. in 2008 in Appleton. The company focuses on strategic communication and quickly grew from three employees to ten despite a down economy. The agency was the first in the state to bring the application of social media to businesses and organizations.
Lisa has 25 years of experience in public relations, communications and marketing in areas such as strategy, crisis communication, social media, internal communications, campaigns and traditional media relations. She has worked for a number of industries including health care, finance, economic development, manufacturing, construction, entertainment, fitness and public affairs.
A 1994 graduate of UW-Stevens Point, Lisa launched her career in southern California where she worked for a number of agencies and national clients before settling in Appleton and founding Red Shoes.
What is Business X-Change? Allows business owners and their employees the opportunity to discuss pertinent topics, learn from local industry leaders and, most importantly, learn from each other. Business X-Change meets regularly throughout the year from 7:30 - 8:30am.
Special THANK YOU to Red Shoes Inc for their sponsorship of this program.
