Event Sponsors
Date and Time
Wednesday Jul 8, 2020
7:30 AM - 8:30 AM CDT
Location
Hybrid (In-Person or Zoom) Presentation
Please indicate which way you will be joining us.
After registering, a confirmation email with a link to the Business X-Change Zoom presentation will be provided to you.
Fees/Admission
Website
Contact Information
Karen Myers, Director of Programs & Events - 715-344-1940
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Description
BUSINESS X-CHANGE HYBRID (IN PERSON OR ZOOM) PRESENTATION – Wednesday, July 8, 2020
Business X-Change meets regularly throughout the year. Our July program will be a Hybrid (In Person or Zoom) presentation. Business X-Change allows business owners and their employees the opportunity to discuss pertinent topics, learn from local industry leaders and, most importantly, learn from each other.
There is no cost to attend.
7:30-8:30AM.
After registering, a confirmation email with a link to the Business X-Change Zoom presentation will be provided to you.
Topic: “Marketing Matters: The Who, What, When, Where and Why of Advertising”
Presented by:
Tara Schessler
WAOW TV-9
About the Program: Marketing 101 information with real-world stories and experiences. We will discuss how the importance of knowing who you are marketing to can lead your creative message, how choosing where you put that message can result in the very best return on your ad dollar investment and how keeping it simple can be the most effective strategy in all your marketing efforts.
Take Aways:
- Who: The Perfect Prospect Profile Exercise
- What: Be concise, be unique, focus your message
- When: Annual plans are the bomb.com
- Where: Tradigital, know it, love it, use it.
- Why: U.S.P What's yours?
About our Speaker: Tara has worked in a variety of areas at WAOW. Starting at TV-9 as Program Director, Traffic Coordinator and Local Sales Assistant she has gained knowledge of the television world from behind the scenes. After a couple of years, Tara left WAOW to get her real-world marketing and sales degree by working for a development company and then a cabinet manufacturer. She's helped develop a product and its national distribution network as well as handle marketing and advertising for a business.
Tara has been an Account Executive at WAOW for the past 10 years and recently stepped into the role of Local Sales Manager in 2020. With her vast knowledge and experience on both sides of the advertising table, Tara is passionate and determined to help local businesses with solution-based advertising. She has your best interest at heart and believes she can make a positive difference in your bottom-line.
What is Business X-Change? Business X-Change allows business owners and their employees the opportunity to discuss pertinent topics, learn from local industry leaders and, most importantly, learn from each other. Business X-Change meets regularly throughout the year from 7:30 - 8:30am.
Special thanks to WAOW TV-9 for their sponsorship of this program.
