PCBC - Small Business X-Change - May 13, 2015

Description

SMALL BUSINESS X-CHANGE – May 13, 2015
 
Small Business X-Change meets regularly throughout the year at the Portage County Business Council office. A roundtable series of meetings that allows business owners and their employees the opportunity to discuss pertinent topics, learn from local industry leaders and, most importantly, learn from each other. 
 
There is no cost to attend and a continental breakfast is included.
 
7:30-8:30 am in the Portage County Business Council Foundation Room


Topic: “Publishing a Business Book - Insights, Tips, Trends & More”
 
Presented by:

Tim Solinger, Tim Solinger Copywriting & Consulting, LLC and


Rodger Beyer, Worzalla
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As a result of attending this presentation, participants will come away with a better understanding of what is involved in publishing a business book, including the different avenues to publication that are available, the steps that are involved in developing a manuscript, and the factors that need to be considered regarding layout, design and printing. 

Key Points:

• Overview / Introduction
• Reasons for Publishing a Business Book
• Different Avenues to Publication
• Developing a Concept and Manuscript
• What it means to Self-Publish a Book
• Stages of Self-Publishing
• Types and Styles of Books
• Marketing and Publicity

About our Speakers: 

Rodger Beyer is a Sales Representative for Worzalla.  He has been with Worzalla for 32 years, starting in estimating and then moving into customer service.  He spent time in manufacturing prior to getting into sales.  He attended Ferris State University in Big Rapids, MI and received degrees in Graphic Arts and Graphic Arts Management.

Tim Solinger is a writer, editor and owner of Tim Solinger Copywriting & Consulting, LLC, with a background in developing and editing manuscripts for business and technical books as well as long-form content projects such as white papers, case studies and articles.  He served as the editor for Boomerang! Leadership Principles That Bring the Customer Back and The Brander-In-Chief, both published by 9th Street Publishing. Earlier in his career, he worked for six years as an editor at J.J. Keller & Associates, a technical publishing company, where he edited a number of guides and manuals on workplace safety and environmental compliance. In assisting clients with their publishing needs, he also provides marketing and publicity services. He is a graduate of the University of Iowa with a bachelor's degree in English and a writing emphasis.

                   
Special THANK YOU to Tim Solinger Copywriting & Consulting LLC & Worzalla for their sponsorship of this program.