2024 Business X-Change - 4/10 Sponsored by Wave Point Digital - SOLD OUT

Description

BUSINESS X-CHANGE PRESENTATION - APRIL 10, 2024
 
Business X-Change meets regularly throughout the year.  Our April X-Change will be held at the Portage County Business Council office. Business X-Change allows business owners and their employees the opportunity to discuss pertinent topics, learn from local industry leaders and, most importantly, learn from each other. 
 
There is no cost to attend. Coffee and Danish will be provided.
 

Title: "Digital Marketing for Small and Medium-Sized Local Businesses: Attract, Convert, and Engage Your Ideal Customers"
 
Presented by:

Dan Martinson
President/Owner, Wave Point Digital 

About the Program:  This Business X-Change is specifically designed for owners of small and medium-sized, local businesses who aim to better understand the digital marketing landscape and how it can attract, convert and engage more local customers. Led by industry expert Dan Martinson, attendees will be introduced to both foundational and advanced digital marketing strategies essential for cultivating an impactful online presence. The session will clearly define local marketing--what it is and what it isn't--and delve into the importance of a great customer experience (CX) and how digital marketing attracts, converts, and engages customers.

Key Points of the Program that Participants will be Learn as a Result of Attending:
-- The essentials of SEO (search engine optimization) for small and medium-sized businesses serving a local market. Discover how to create compelling content and optimize your website for search engines to increase visibility and attract more customers.
-- How to maximize your social media presence to engage existing customers and attract new ones with compelling content.
-- Email and SMS marketing strategies to engage your audience, build strong relationships, and turn leads into loyal customers.
-- How to optimize your Google Business Profile and implement best practices for review management.

About our Presenter:
Dan Martinson, an accomplished digital marketing professional, holds a bachelor's degree in education, an MBA in strategic marketing, a Digital Marketing Certificate from the University of Vermont, and a certificate in Web and Print Design from the Sessions School of Design. With over 15 years of industry experience--including nine years as the Marketing and Communications Manager at the Wisconsin Center of Environmental Education at UW-Stevens Point, experience as a SaaS Product Marketing Manager at Perceptive Solutions, and fours years running his own agency--Dan has refined his expertise in developing and implementing effective marketing strategies tailored to local markets and e-commerce. As the President and Owner of Wave Point Digital, he specializes in digital marketing solutions that empower local businesses to achieve growth and success.

What is Business X-Change? Allows business owners and their employees the opportunity to discuss pertinent topics, learn from local industry leaders and, most importantly, learn from each other.  Business X-Change meets regularly throughout the year from 7:30 - 8:30am.
 
Special THANK YOU to Wave Point Digital for their sponsorship of this program.