PCBC - Small Business X-Change - May 14, 2014

SMALL BUSINESS X-CHANGE – May 14, 2014
 
Small Business X-Change meets regularly throughout the year at the Portage County Business Council office. A roundtable series of meetings that allows business owners and their employees the opportunity to discuss pertinent topics, learn from local industry leaders and, most importantly, learn from each other. 
 
There is no cost to attend and a continental breakfast is included.
 
7:30-8:30 am in the Portage County Business Council Foundation Room


“Put Your Website to Work”

Presented by:
 
Katy Bailey
Internet Marketing Consultant at the Little Online Marketing Company
 
At this X-Change participants will learn:
 
Although you may have a website doesn’t mean that it is working as hard as it could be. Many small business owners and entrepreneurs are making costly website mistakes that are turning away prospective clients and customers. Simple changes can turn your website into a sales-driving machine.
 
Key points that participants will learn as a result of attending:
1.    How to get prospective customers to convert with effective Call to Actions (CTAs).
2.    How to improve the overall user experience with basic improvements.
3.    How to keep the search engines coming back to rank your site with fresh, new content.
4.    How to measure the effectiveness of your website with analytics.
 
About our Speaker: Katy Bailey is an Internet Marketing Consultant at the Little Online Marketing Company. She graduated with a BBA in Marketing from the University of Wisconsin – Oshkosh. Katy has worked in the online marketing industry for five years and has experience in blogging, copywriting, social media, email marketing and SEO. Her passion is to help small business improve their presence online. 
 
What is the Small Business X-Change? A roundtable presentation which allows small business owners and their employees the opportunity to discuss pertinent topics, learn from local industry leaders and, most importantly, learn from each other.  Small Business X-Change meets regularly throughout the year from 7:30 - 8:30am at the Portage County Business Council office. 
 

Special THANK YOU to The Little Online Marketing Co.
 for their sponsorship of this program.