Local Aspirus Facilities to Incorporate Locations into Names

WISCONSIN RAPIDS - To enhance patient clarity regarding their locations, Aspirus Riverview Hospital and Aspirus Doctors Clinic will soon incorporate “Wisconsin Rapids” into their names.

Beginning February 1, Aspirus Riverview Hospital will be called Aspirus Wisconsin Rapids Hospital, and Aspirus Doctors Clinic will be Aspirus Wisconsin Rapids Clinic-Peach Street.

Location-based name changes will also occur at the other Aspirus Health facilities in the greater Wisconsin Rapids area. The changes are consistent with the naming pattern the organization is implementing for hospitals and clinics throughout our service area. For example, Aspirus Riverview Clinic-Wisconsin Rapids will go by Aspirus Wisconsin Rapids Clinic-Dewey Street; Aspirus Riverview Therapies will be Aspirus Outpatient Therapies-Wisconsin Rapids; Aspirus Riverview Clinic-Nekoosa will be called Aspirus Nekoosa Clinic; and Aspirus Riverview Clinic-Adams will become Aspirus Adams Clinic. Aspirus Riverview Foundation will maintain its current name.

“The new location-based names will be much clearer for our patients,” said Aspirus Southwest WI Division President Chris Squire. “The new names will be especially helpful to patients who are traveling from outside the area. Because of the excellent care we provide and some of the specialized services we offer, we have many patients, staff, and students coming to our facilities who are not from Wisconsin Rapids, so ‘Riverview’ and ‘Doctors Clinic’ can be confusing for them. The simpler, location-specific names will provide clarity.”

Note: You may recall Aspirus originally planned these name changes for 2022. The changes were delayed until early 2025 due to other significant projects which were underway in 2022.